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Hi.  It's Beth.

For the last 20 years, I have gained extensive experience as a client liaison, focused on developing and nurturing strong client relationships. My main passion is guiding teams to turn their visions into reality; this is what truly motivates me.

CONTACT
CONTACT
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Beth C Auer

Client Relations Expert

Phone:

404-849-8597

Email:

Location:

Long Grove, IL (Chicagoland)

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PROFICIENCIES

PROFICIENCIES

INTERPERSONAL

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Self-Motivator

Active Listener

Relationship Builder

Observant

Proactive Communicator 

Problem Solver

Mentor/Coach

Pragmatic Leader

Strategic Thinker

TACTICAL

 

Budgets

Vendor Sourcing/ Management

Contract Negotiation​

Agency Management

Production Schedules

Freelance Management

Venue Sourcing

Pitch Creation

Talent Sourcing/Management

EXPERIENCE

EXPERIENCE

2009 - Current

VP, CLIENT SUCCESS

CADENCE, INC

•Implemented growth strategies to optimize existing client relationships, resulting in a 25% increase in cross-selling and upselling opportunities
• Orchestrated the recruitment, training, and leadership of cross-functional production teams to execute end-to-end corporate live events and consumer activations
•Analyzed and optimized line-item budgets to reduce costs and increase revenue, resulting in higher margins and client savings
•Led event recap meetings and generated detailed reports to analyze client feedback, facilitating continuous improvement initiatives and increasing customer satisfaction ratings
• Created annual marketing plans, optimized content development, updated website, and ran online and traditional marketing campaigns, increasing website traffic and lead generation

2003-2008

PRODUCER, ACCOUNT DIRECTOR

XDA (FORMERLY GO! PRODUCTIONS/OMNICOM)

• Led business development initiatives for key clients, executed stand-up pitching, and negotiated multi-year agreements to grow annual revenue and secure long-term partnerships
• Collaborated with cross-functional teams to align client expectations with project deliverables, resulting in minimal client escalations and an increase in positive client feedback
• Optimized the vendor selection and negotiation process, leading to reduced vendor expenses while maintaining service quality
• Developed and implemented a strategic sales plan, focusing on both new business development and cultivating existing client business, leading to consistent achievement of a $3mm annual sales quota

SAMPLE WORK PRODUCT

WORK SAMPLES
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A BIT ABOUT ME

About Me

 

PASSIONS:

* Anthophile * Travel Nut * Endorphin Chaser * Social Chair * Dog, Cat and Human Mom * Water Lover * Vitamin D Sun Seeker

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COMMUNITY INVOLVEMENT:
D103 PTO Board – Hospitality Chair (5 years)
Lincolnshire Swim Club Board – Communications Chair (5 years)
The Village Club Board – Philanthropy Chair, Gourmet Club Chair (5 years)
Riverside Foundation - Event Designer for the Annual Gala Fundraiser (2 years) 


 

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SAMPLE KEY CLIENTS

CLIENTS
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EDUCATION

Georgia State University
MBA, Marketing
Post Graduate Studies, Hospitality

Richmond College, England
Bachelor of Arts, Museums and Galleries

Brenau University
Bachelor of Arts, Business Administration

THANKS FOR VISITING

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